SFS Invest Direct offers you a quick and easy solution when buying an ISA or Fund

By purchasing online you pay 0% initial commission – saving yourself anything up to 5.5%. The fund supermarket offers you a full range of ISAs to add to your portfolio, plus the tools to research the top sellers and highly rated products from a choice of over 1,000 Funds from 60 different fund managers - simply and at the click of a button.

If you know the ISA you want to invest in, we have access to over 1,000 funds, including ISAs to help you generate income and/or growth and equity ISAs from leading fund managers such as Invesco Perpetual, Gartmore, Jupiter plus many more. We offer 0% inital Commission on all ISAs Buy Now >>

Research and Buy - We have put together lots of tools and information to make it easier for you to select the ISA that’s right for you.

TOP SELLING ISAS

What’s everyone else buying? Take a look at the UK’s most popular funds including, Fidelity, JP Morgan and Schroder. View Top Sellers>>

highly rated ISAS

Find out the which ISAs are most highly rated by the experts.
View Highly Rated ISA’s>>

ISAs - let the experts select

Let the experts select & manage the perfect investment portfolio for you.
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ethical isas

Find details of ISAs that do their bit for the environment. View Ethical ISAs >>

special isa offers

Look here for investments with valuable cost savings.
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sin bin

Check your existing investments to see if they feature on our list of the current worst performing funds.View the Sin Bin >>